31% of New Crypto Buyers Are Influenced by Friends

Cryptocurrencies have been growing in popularity in recent years, with more and more investors jumping on the bandwagon. According to a recent report by the FINRA Investor Education Foundation and NORC at the University of Chicago, about 31% of new crypto buyers in 2022 were influenced by friends. While getting recommendations from friends can be a useful starting point, blindly following their advice can be a terrible idea. In this article, we will explore why investors should be cautious when making investment decisions based solely on their friends’ suggestions.

The Lack of Understanding of Crypto

Investors who buy cryptocurrencies just because their friends recommended them may not fully understand the risks and complexities involved. Cryptocurrencies are highly volatile and can fluctuate wildly in value, making them unsuitable for risk-averse investors. Moreover, investing in cryptocurrencies is not as straightforward as buying stocks or bonds. Cryptocurrencies operate on a decentralized network, which means that they are not governed by any central authority, such as a government or a financial institution. This lack of regulation can make investing in cryptocurrencies challenging for novice investors.

Friends May Not Have the Expertise

Investors should be cautious when seeking advice from their friends, as they may not have the necessary knowledge or expertise. While your friends may be well-intentioned, they may not have a deep understanding of cryptocurrencies or the market dynamics that drive their prices. It is essential to do your research before investing in cryptocurrencies to make informed decisions.

Diversification is Key

Investors who rely solely on their friends’ recommendations may not have a diversified investment portfolio. Diversification is crucial in investing, as it helps to spread out the risk and potentially increase returns. A well-diversified portfolio should consist of different asset classes, such as stocks, bonds, and real estate. Cryptocurrencies can be part of a well-diversified portfolio, but investors should be cautious about allocating too much of their assets to this asset class.

Emotional Investing

Investing in cryptocurrencies based on friends’ recommendations can lead to emotional investing. Emotional investing happens when investors make investment decisions based on their emotions rather than rational thinking. Following a friend’s advice without doing your research can lead to impulsive investment decisions, which can be detrimental to your investment portfolio. Investors should take a disciplined and rational approach to investing to achieve their financial goals.

Beware of Scams

Investors should also be wary of scams when investing in cryptocurrencies. Cryptocurrencies are highly attractive to scammers due to their lack of regulation and anonymity. Scammers often use social media platforms and other online channels to promote fraudulent investment opportunities, claiming high returns with little to no risk. Investors should be cautious about investing in anything that sounds too good to be true and should only invest in reputable exchanges and coins.

The Importance of Doing Your Own Research

Investors should always do their research before investing in cryptocurrencies. This includes understanding the technology behind cryptocurrencies, the market dynamics that drive their prices, and the regulatory environment. It is crucial to invest time and effort in learning about cryptocurrencies and their potential risks and rewards before making any investment decisions.

Seek Advice from Trusted Financial Advisors

Investors should also seek advice from trusted financial advisors before investing in cryptocurrencies. Financial advisors can provide valuable insights into the risks and rewards of investing in cryptocurrencies, as well as help investors develop a well-diversified investment portfolio. Moreover, financial advisors can help investors stay disciplined and rational in their investment decisions, which can help to prevent emotional investing.

Avoid FOMO (Fear of Missing Out)

Investors should also be cautious about FOMO (fear of missing out) when investing in cryptocurrencies. FOMO can lead investors to make impulsive investment decisions based on the fear of missing out on potential gains. This can be particularly dangerous when investing in highly volatile assets like cryptocurrencies. Investors should take a long-term view of their investment portfolio and avoid making investment decisions based on short-term market movements.

Invest Only What You Can Afford to Lose

Investing in cryptocurrencies can be risky, and investors should only invest what they can afford to lose. It is important to have a clear understanding of your financial goals and risk tolerance before investing in cryptocurrencies. Investors should also have a well-defined investment strategy and stick to it, even during times of market volatility.

The Importance of Patience

Finally, investors should be patient when investing in cryptocurrencies. Cryptocurrencies are highly volatile and can experience significant price fluctuations in a short period. However, investors who take a long-term view of their investment portfolio and remain patient can potentially reap significant rewards. It is essential to avoid making impulsive investment decisions based on short-term market movements and remain disciplined in your investment strategy.


Investing in cryptocurrencies can be a highly rewarding investment opportunity, but it is essential to approach it with caution and due diligence. Blindly following your friends’ recommendations without doing your research can be a dangerous investment strategy. Instead, investors should seek advice from trusted financial advisors, do their research, and take a disciplined and rational approach to investing in cryptocurrencies. By taking a long-term view of your investment portfolio and remaining patient, you can potentially reap significant rewards while managing the risks associated with investing in cryptocurrencies.